← Work · Also brewed

Smaller cups,
same care

Three short projects: a feature, a page and a game. Small in scope, but each one solved a real problem. The last one I designed and coded myself, with AI.

04 — PicPay · Mobile top-up

Reminder

At the end of a top-up, one tap to be reminded next time. Then a choice of when: one week, two weeks or a month. “Not now” is always there.

126k reminders · 4% became a top-up
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Bottom sheet asking to create a reminder
A — One tap, at the end
Choosing when to be reminded
B — Pick when

Screens translated from Portuguese. The product shipped in Brazil.

05 — Trafilea · E-commerce

Adapted for UK shoppers

The product page was built for American shoppers. After a benchmark of UK retail, I adapted it to how people buy there: delivery info instead of pressure, no savings badges, local sizes and wording.

Same product, told the UK way
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US product page
US — Before
UK product page
UK — After
06 — Trafilea · CRO team · Landing pages

Mystery Door

Inside Trafilea’s CRO team, I made the landing pages for our email campaigns: designed and coded with AI, live in four markets, without waiting for a developer.

Then I rebuilt one without the fake urgency: every door is the same prize, the deadline is real, and you can skip the game.

4 markets · designed and coded with AI · no developer
Animation: a door is picked, it opens and $10 notes fall
The rebuilt door, playing